Navigating social media can be a daunting task. There are so many options to choose from. It seems like you'd want to use them all to connect with your existing customers and potential new clients. It's FREE everyone says. Well sort of. Yes, it's free to set up an account and make posts. However, reaching new clients and customers with targeted advertisements still requires some marketing dollars spent on the various platforms. It's only free to a certain point and is limited in how large of an audience sees your posts without coughing up some of your budget. Which platform(s) to use depends on your target audience. The age of your customers is a great jumping off point for social media marketing. The three top choices are Facebook, Twitter and Instagram. Facebook has a much more well rounded age group audience and can be used for most online needs. Twitter is a more mature audience while Instagram tends to attract a younger group. Using age profile is the best way to decide where to spend your social media marketing budget. — Let me know in the comments what you think is the best practice for social media marketing. It's an ever-changing platform so we can all learn new tricks from each other. Until Next time, Bark! Bark!